Store concept
Curves, light and
a vision of the future.
Concept renderThe journey
Enter. Explore.
Return.
Enter01 / 05
- 01
Enter
A curved façade and an open entrance.
- 02
Explore
Curved islands around a sculptural column.
- 03
Try
Mirrors with face lighting and guided trials.
- 04
Choose
Advice without pressure, at your pace.
- 05
Return
My VUREO, the Club and refills.
Two sections · One identity
Beauty Lab and
Shave Lab.
WOMEN · Beauty Lab
Makeup, skincare, body care and fragrance.
MEN · Shave Lab
Precision shaving and facial care.
Materials
Elegant futurism,
noble materials.
Light stone
Champagne metal
Smoked glass
Taupe wood
Integrated light
VUREO bubbles
VUREO on
the journey too.
A compact format for airports.
